Understanding Web Video
How To Edit Your Video For The web
A web video is only as great as the editing that created it. It
doesn't matter if you have used a state-of-the-art camera, and had
perfect angles, if you do not edit your video correctly for the
Internet; than you will quickly find that your video is not suitable
for Internet use. Just because your video looks great on film, and
on your computer, it doesn't always mean that it will look good when
being used on the Internet. This is why there are several rules that
you must follow when you are editing a web video.
There are many great web video editing tips out there, however,
there are several that are the foundational tips you must follow. Of
course, like any video, you must film with editing in mind. When you
are filming your web video, make sure that you stay away from sudden
camera movements, and long-distance shots. Because of the averagely
small size of a web video, when your video features many
long-distance shots, you will notice that the clarity is off, and
many people will not know what they are looking at. Keep everything
simple, for the most part, and always make sure that you stick with
close-ups. As
a web video filmmaker, close-ups will be your new best friend, and
it is a great way to keep your audience's attention.
Also, when you are editing your web video, you want to keep sudden,
or quick, transitions at a minimum. This is because just in case
some of your viewers are running at a lower Internet connection,
when you have quick transitions, their player might actually skip
over a pivotal scene, and it will make the video seem choppy. The
main rule in web video editing is to make sure that everything is
smooth. If you look at some very popular web videos, you will notice
that there is very little actual camera movement and camera editing
performed. Actually, there is a rule among many web videographers
that they follow exactly.
This rule basically says that all of their web videos should be done
with one take. This means keeping massive amounts of transitions and
different shots at a minimum. While some videos require having many
different shots, especially if you are making a how-to video, try to
keep these shots smooth and precise. However, if you are merely
explaining a product, try to do so in a single shot, which will
require little-to-no actual video editing. The only editing that you
may do is add text screens and other types of informative frames.
Editing for the web is much different than any other type of
editing. If you have performed editing for actual films and other
productions, you may find that editing for the web is boring, or
extremely easy. However, once you see the finished product on the
Internet, and understand how smooth editing and minimal transition
shots reflect the overall condition of the web video, than you will
finally understand why minimal editing is key.
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