Understanding The Internet
All About Mobile Domain Names
When the Internet first came out it was restricted to a wired
connection to a computer. Eventually technology improved, creating
wireless Internet. At that point the Internet could be accessible
through desktops, laptops and mobile devices without wiring. This
means that the Internet was now portable. And as more mobile devices
are getting created, consumers are exploring how to increase this
portability. In fact, wireless Internet has gotten so popular with
mobile devices, domain name companies have created a new extension.
It's called .mobi.
.Mobi is the extension of choice for websites that are being
formatted for cell phones, pdas and other mobile devices. It can be
bought from most major domain name companies such as Godaddy or
Network Solutions. As far as registering a .mobi domain name, one
would go through the same type of procedure that is associated with
traditional domain names. This involves first choosing a .mobi
domain name and seeing if it is available.
If it is not available, the domain name company will offer
suggestions on what a person can use. Either way, the customer will
be given another chance to select another .mobi domain name. Once
they get one that is not taken, they can proceed to purchase it. The
contract will last one to two years, depending on what they agreed
upon with the domain name company. When the contract is up, a person
will have to renew their .mobi domain name if they want to continue
to keep it.
So, why would a webmaster decide to invest in a domain name that is
restricted to mobile devices? Well, it's mainly because they get an
opportunity to center in on a market that is relatively new. Since
most webmasters or companies are trying to take advantage of the .coms
or the .nets, the .mobi has become somewhat forgotten. This means
that it is prime for search engine keywords that would normally not
be available for traditional domain names. It can also allow a
webmaster a branding opportunity for their company.
However, since a .mobi domain name means a webmaster is creating a
website specially designed for a mobile phone, it cannot have the
types of frills that it could have if it was being promoted on a
computer. Good mobile websites need to be mostly textual with very
limited number of pics, (if any). Granted, plain text is not fancy,
but it doesn't require much loading time. Mobile phone sites should
also not be very large nor should they be created with frames or
other more complicated layouts.
A webmaster may also want to consider trying to divert the mobile
website visitor to a regular website. One way this can be done is by
advertising the domain name that is associated with a traditional
website. But it must be made clear that the site will only display
appropriately on regular computers. Another option is trying to
capture the person's email address by offering them something free,
such as an e-book or low-cost merchandise.
When they sign up to the email subscription, their first newsletter
could advertise the traditional website a webmaster wants promoted.
By doing either of these options, webmasters can still take
advantage of pay-per-clicks or affiliate programs, revenue
generators which may not be promoted on .mobi websites due to
viewing limitations with banner or text ads.
To employ advanced and effective marketing methods to your site,
be sure to contact us at
3dpromote.com and we will work to turn on a high powered traffic
switch to your site. We will also work to
build or upgrade your site to turn these visitors into sales.
It is not our desire to drive generic traffic through your site, but
rather to command your industry, taking as much traffic as possible,
of visitors to your industry, away from your competitors and onto
YOU!
Market domination is possible, if you want it.
-Scott H Leonard
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