Understanding The Internet
Misspelled Domain Names
When it comes to search engine keywords, there are some that are
potential gold mines that are being ignored. These are ones in which
a word or phrase is accidentally misspelled. Usually, the search
engine will link to results that contain the correct spelling, but
it will still show any websites associated with the misspelled
keyword. If one of these websites catches the eye of a surfer, they
may visit it. This is why many webmasters will not only create
websites around misspelled keywords but also pay money to bid on
them in pay-per-click search engine advertisements.
But misspelled keywords can help in another venue of Internet
marketing... one's domain name. When a popular misspelled keyword is
included in a domain name, the search engine bots will be more
likely to notice the website. Granted, it won't get listed with the
properly spelled keyword, but even traffic from a misspelled keyword
is better than nothing. A person will just have to decide whether
they want their website to be branded with a domain name that has an
improper spelling.
So, how exactly can a webmaster make such a determination when they
are deciding on their domain name? Well, first they need to look at
what their website is for. If they are just doing affiliate
marketing or Adsense promotion, it doesn't matter as much if their
domain name is branded properly. This is because they are not
promoting their own business. However, if they are using a website
to promote a company, they will want to try to keep their domain
name as professional as possible.
Secondly, a webmaster needs to see if there is profitability in a
misspelled keyword. Even though a misspelled domain isn't as harmful
to a webmaster promoting affiliate sites, they don't necessarily
want to make it a first option, especially if the misspelled keyword
in the domain name doesn't get much traffic. To determine a
misspelled keyword's profitability, a person can look it up in a
keyword analyzer. In fact, some paid keyword analyzers, (such as
Word Tracker), even have features where a person can see which
specific types of misspelled keywords are worth taking advantage of.
If a misspelled keyword fits both of these criteria, a webmaster may
want to consider putting it in their domain name. From there they
will need to decide if they want that keyword to be included in the
content. If it is then there's an even greater likelihood search
engine bots will index the website according to the misspelled
keyword. However, if it's not there's still a chance that the
website could be indexed according to the correct keyword, though if
this ranking is low, it may not be a preferable option.
The webmaster will ultimately have to decide whether their content
still looks 'professional' with the misspelled keyword. Some words,
(such as mesothelioma), are so hard to spell, that a person may not
even notice improper versions of it. If this happens they won't have
any issues seeing it so many times in the content, since they didn't
really know how to spell it right themselves.
In conclusion, including a misspelled keyword in one's domain name
could be an excellent way to covertly get website traffic, at least
if a webmaster knows what he or she is doing. If they don't a
misspelled domain name could cause a person to think negatively
about a website.
For this reason webmasters must take caution in which misspelled
keywords they choose for their domain names along with whether or
not they continue to use it in their content.
To employ advanced and effective marketing methods to your site,
be sure to contact us at
3dpromote.com and we will work to turn on a high powered traffic
switch to your site. We will also work to
build or upgrade your site to turn these visitors into sales.
It is not our desire to drive generic traffic through your site, but
rather to command your industry, taking as much traffic as possible,
of visitors to your industry, away from your competitors and onto
YOU!
Market domination is possible, if you want it.
-Scott H Leonard
Copyright © 2000 - 2008
Scott H Leonard &
BizLocal.com,
ALL RIGHTS RESERVED.