Understanding The Internet
Hyphenated Domain Names
You think of a perfect domain name. It contains a keyword that is
found in search engines, has no trademark issues and is memorable
for website visitors. You try to register your domain name with a
domain name company. It appears to be taken. So, you put a hyphen in
it. That version of your domain name is not taken, but should you go
on and invest in it? This article will explore what webmasters need
to consider if they are deciding to use hyphenated domain names.
First, they need to think about their website visitors. Most people
are not accustomed to using hyphenated domain names. Even if they
like a website, it may be simply a matter of forgetting to include
the hyphen. If this happens then the unhyphenated version of the
domain name will be what receives traffic, which is definitely not
what a webmaster wants. Of course, if a domain name is not
hyphenated in the first place, then such an issue would never arise.
However, a hyphenated domain name that is keyword-rich has a higher
chance of getting a good ranking from a search engine than a
non-hyphenated domain that is not SEO optimized. A higher search
engine ranking might outweigh the initial disadvantage of how
inconvenient a hyphenated domain name is. This is because if a
website has a high search engine ranking, people won't need to type
in the domain name in order to access it. They can simply click on
the listing given in search engine results. And if they like the
site, they will bookmark it, an action that is preferable, since it
shows they are really interested in what the site has to offer.
Webmasters should also consider whether or not their domain name is
more understandable if they use a hyphen. Consider the unusual
domain name molestationnursery.com. This is actually in reference to
a website that talks about mole nurseries, not molestation. Yet,
what will most website visitors think if they saw the domain name in
that manner? Including hyphens can make such a website much clearer.
It would also be better for SEO, since search engines would index
mole-station-nursery.com with keywords related to moles.
So, basically, there are advantages and disadvantages to using
hyphenated domain names. If a webmaster thinks their domain name is
going to bring them a lot of search engine traffic, they should go
for it. And in some cases, a hyphenated domain name is necessary to
make its meaning easier to understand.
Otherwise, webmasters should try their best to create non-hyphenated
domain names, since these are the types of domain names that rule
the Internet world. If they are having trouble coming up with a
better domain name, they can consider using a domain name generator.
Many domain name companies provide rudimentary domain name
generators if a selected domain name gets turned down. Webmasters
don't have to settle for these type though, since there are more
sophisticated domain name generators that can offer even more
suggestions.
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-Scott H Leonard
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