Understanding The Internet
Local Marketing with Geodomains
A webmaster increases their chances of getting a high search engine
listing by including a popular keyword in their domain name.
However, if a keyword is too popular, including it in a domain name
means nothing, even if the website it's pointing to is also
optimized. This is why most Internet marketing gurus suggest that
domain names as well as their corresponding websites use more
specific keywords that aren't as competitive. One of the best ways
to do this is to include keywords based on geography. When such a
keyword is used in a domain name, it is known as a geodomain.
Geodomains are highly used in the tourism industry. For example, if
a person visits Maryland.com, they will see a site that offers
information on what a tourist can do if they are planning a trip to
Maryland. However, this should not dissuade other markets from
centering in on a geodomain. As long as a product or service can be
distributed outside of the webmaster's location, they should not be
afraid to use geodomains that target national or even international
audiences.
This is not to say that geodomain marketing isn't better for some
industries than it is for others. Why? It's because the areas that
people live in have their own cultural and sociological needs. Even
if one markets in their own country, people living in one state or
province may not have as much of a demand for a particular product
or service. For example, consider a website that is marketing
private boats. If they use a geodomain that encompasses an area that
is lower-income, naturally, their efforts won't result in many
sales. This is why it's very important that webmasters investigate
the general characteristics associated with the location they would
like to create a geodomain for.
So, how can a person find a geodomain name? Well, chances are
state-based or country-based geodomains are taken at least for the
most common domain name extensions. If they can't get these types of
geodomains with lesser known extensions, they can consider combining
a geographical term with something else or look for a more specific
geodomain. When looking for something more specific, webmasters will
need to consider making geodomains based off of cities, counties and
even popular neighborhoods. They need to do this both for their own
country and for other countries, provided that their website can
meet the needs of an international audience.
In conclusion, a geodomain can be a good method for marketing, if a
webmaster doesn't mind trying to appeal to a local audience.
Research will still be required to make sure a geodomain properly
fits what is being promoted, but overall a webmaster will find that
with the right geodomain, they will be able to generate more sales
with less advertising expenses.
This is because the keywords used in geodomains are not highly
focused on in the Internet marketing world, especially those that
are very specific. And when this scenario happens, a website has a
greater chance of ranking higher in search engine listings.
To employ advanced and effective marketing methods to your site,
be sure to contact us at
3dpromote.com and we will work to turn on a high powered traffic
switch to your site. We will also work to
build or upgrade your site to turn these visitors into sales.
It is not our desire to drive generic traffic through your site, but
rather to command your industry, taking as much traffic as possible,
of visitors to your industry, away from your competitors and onto
YOU!
Market domination is possible, if you want it.
-Scott H Leonard
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