Understanding The Internet
Domain Name Hacks
Traditional domain names consist of a word or phrase that describes
a website followed by an extension. Extensions can be .com, .net or
country-based such as .fr or .jp. So, if this is the case, how can
domain names like blo.gs or del.icio.us exist? It's because a domain
name doesn't have to follow a traditional format. When it is created
in the manner demonstrated above, it is called a domain name hack.
With a domain name hack, a domain name spells out a 'word' by using
a combination of periods and less popular country-based or
state-based extensions.
Now, if you think a domain name hack is a simply a trick created by
spammers and/or webmasters with no life, think again. Yahoo obtained
the rights to both blo.gs and del.icio.us, despite their
unusual-looking format. There are also popular organizations that
are actually known by domain name hacks. Examples include who.is, (a
site that lets a webmaster know the specifics behind a domain name
and their associated website), and whocalled.us, (a site that allows
consumers to list the numbers of telemarketers). Even other
countries use domain name hacks in their own languages. Consider
Germany's popular Schokola.de, (which means chocolate in English).
So, does this mean webmasters should consider using domain name
hacks? The answer is it depends. It is important to remember that
while domain name hacks are witty, many of them can be inconvenient
for web surfers. Some may even wonder if the site is legitimate,
since the most common extensions are .com, .net, .org and .biz.
However, since there are domain name hacks that still receive a
healthy amount of traffic, it is possible that website visitors
might overlook how a domain name hack is titled if the site it is
pointing to proves to be worthwhile. There is also the option of
having a second more normal-looking domain name point to a domain
name hack. This gives website visitors two ways of being able to
access one's website.
How can a person think of a good domain name hack? First, they need
to get a list of all the extensions that are possible with a domain
name. They then need to find a domain name company that sells that
sells the extension they are looking for. Then they will need to
think of any word or phrase that includes the letters used in the
extension. But they will need to make sure these letters are at the
end of the word, since extensions conclude a domain name. An
exception could be made if a person considers using third-level
domains. In this situation the letters of the extension could be
used in the middle of the domain name hack.
If a webmaster finds they are having trouble thinking of a word or
phrase that contains their selected extension, they could use a
keyword analyzer to help them. Overture and Google offer keyword
analyzers for free, though webmasters might find more use from paid
keyword analyzers. This is because paid keyword analyzers offer more
information about a keyword than free ones.
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-Scott H Leonard
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