Understanding The Internet
Choosing The Right Domain Name
Domain names are to websites as book covers are to novels. If they
are not interesting enough, or don't properly convey what a website
is about, visitor will have no desire to enter them in their
browsers. Yet, excessive creativity doesn't make for a good domain
name either. Why is this so? It's because if a domain name is
creative but not keyword-rich, search engine bots won't be able to
index it in search engine listings. So, ultimately, your domain name
must be both catchy yet search engine optimized. This article will
explain how you can achieve both objectives.
First and foremost you will need to find a popular search engine
keyword that can be incorporated into your domain name. A keyword
analyzer can help you in this task. These can be found pretty easily
with a basic search engine query. When you find one, enter in a
keyword that best summarizes the purpose of your website. The
keyword analyzer will return different versions of this keyword. If
the more specific instances can also fit within the nature of your
website, choose one. This is because when it comes to search engine
optimization, more specific keywords are better since they are less
likely to be used by other webmasters.
Now you can start selecting your actual domain name. Most domain
name companies will allow you to see whether or not your domain name
is available. If it is not available, it will return a list of
recommended domain names. Take advantage of this tool by first
entering your selected keyword. If your keyword as a domain name is
not available, consider the suggestions the domain name company
gives. If the main keyword is still included in these suggestions
and it ends with .com, consider it. Otherwise, you will have to be
more creative.
For example, you can use 'filler' words, numbers or phrases within
your domain name to still include your selected keyword. Fillers
could be 'a,' 'an' or 'the.' Search engines tend to not look at
these words, so you still have a good shot at getting indexed while
having a domain name that is memorable and catchy. You can also
consider fillers at the end of a phrase, such as '101'.
What if you do these things and you still can't get .com? Well,
there are some situations where it is better to stick with a
lesser-used extension because the keyword is just that popular.
Extensions that still get noticed include .net, .biz and .org.
Additionally, you can also consider using country or state-based
extensions if you don't mind international or local-based marketing.
It's better to be number 1 in France's version of Google than to be
number 200 or worse in America's version of Google.
In conclusion, choosing a domain name that will get the right buzz
from both humans and search engines doesn't have to be hard. The
keyword analyzer will help you with 90% of your domain name, while
your wit with fillers can help you the other 10%. And, if after an
immense amount of pondering, you still can't get the .com, you can
opt for other extensions.
To employ advanced and effective marketing methods to your site,
be sure to contact us at
3dpromote.com and we will work to turn on a high powered traffic
switch to your site. We will also work to
build or upgrade your site to turn these visitors into sales.
It is not our desire to drive generic traffic through your site, but
rather to command your industry, taking as much traffic as possible,
of visitors to your industry, away from your competitors and onto
YOU!
Market domination is possible, if you want it.
-Scott H Leonard
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