is possible to dominate your industry in areas of website traffic,
search engine results, and name recognition. We aren't talking about
SEO Promote (pushing a submit button, once a month and collecting a
check), Market Domination comes from engaging a very specific and
strategic marketing campaign. It is not cheap, but it is real, and if
you can turn traffic into sales, you will rule your industry. We begin
by building a Marketing Plan and laying out a 90 Day Guerrilla Marketing
Campaign. If implemented, you could become the new giant in your
Before you ask, we do not do any sort of spam or free
for all submissions as they are truly unscrupulous and result in you
being pummeled by junk email.
Intro to Social Marketing:
Marketing sites have flooded the internet. While they provide a
tremendous platform for reaching the masses, most have become lost in
how to engage these tools. The greatest challenge has been identifying
the best use of each, in order to prevent overlapping content and or
work. Example… WordPress is a great place to post articles and blogs,
but why would you put them there and not on your own website? Is there a
reason? What is the best practice. Should my entire website be on
WordPress? WoredPress has it’s merits, but proper use thereof will
require a proper understanding of it’s rolls.
Just last night, I
received a call from a marketer, proposing to establish WordPress and
Twitter marketing for my company. He could not explain a systemic
difference between what would be on the WordPress site, verses my own
corporate site. I continually came around to… “Why don’t you present me
with your plan on connecting my corporate site and blog to Twitter,
explain to me why you want to add another site in the mix with
additional content, pulling traffic from my corporate site.” Now, there
are valid answers, he was inept to entertain the conversation.
of the social mediums I list below, have and can be used in contrast to
my presentation. My presentation seeks to give a global and systemic
view and association of each.
* Constant Contact (Subscribed To You)..Email Subscription and Newsletter Manager…This is one, there are many similar services
* YouTube (Talking You)..Demonstrate expertise in industry..Mention Product/Service up coming….Point to Word of Mouth Venue.
LinkedIn (ROLODEX)..Company Representation Page…Online Rolodex of
Corporate Connections….All Vendors, Professional Product/Service
* FaceBook (PAST and FUTURE)..Company Representation Page…Announcements of Activities to Come or Happened….Photo Gallery
* Twitter (NOW)..Company Representation Page…Announcements of NOW Activities
* WordPress (Article Releases)..Important to have complex connections with your other Social Media Accounts
* Knol.Google (Expertise Articles)..Establish yourself as an Expert in the Industry
PRWeb (Press and News Release)..Releases picked up by hundreds of
websites, many will allow link backs, further promoting your press
* StumbleUpon (Random Encounter You)..Your site randomly encountered by others.
These are just a few, but by now you should be able to distinguish different intended usages for each marketing channel.